About me, an artist statement
"Every artist was first an amateur." Ralph Waldo Emerson
To Make a Long Story Short...
My life as an artist began in a famous city, Nanjing, China. I didn't always know I'd be an artist. Like most kids, I liked to draw and paint, but I spent more time on learning music because my parents wanted me to.
After a long time fighting, finally I got permit from parents to apply the arts university. Instead of choosing painting as my major, I select graphic design because I thought there would be more challenges to conquer all consumers and clients than just be appreciated by a small group of people as a painter.
When I was a senior student in university, I began to design book covers for some young authors who couldn’t afford to hire professional designers. That was the first time I had “client” who brought me lots of pain in my future design works.
My instructor said, "Give it some spirit, and it will fly." But the spirit among all elements and principles of a design work is hardly to define. For professional design artists like us, it is not the problem to define elements like line, color, shape or form, etc, and it is not the problem to define principles like balance, emphasis, movement or variety etc either. For the commercial artist, the spirit among all is expression, which not only expresses the creative of the designer, but also arouses sympathy to all consumers.
Some designers may feel that the expressions of their own creative ideas are much more important than that should be accepted by consumer, which should be the function of a design work. On the one hand, many designers think that if the formation of a design work is based on the communication between costumers and products, or services, they may lose their own creativities and the sense of arts. On the other hand, some other designers may, basing on their different experiences and perspectives, just design the art works according to client’s need, without any creativities.
As far as I am concerned, I would like the divergent thinking, which based on the goal of my clients. Depends on the characters of different products and services of the clients, I will carefully select the design elements and principles to give prominence to final goal. From my point of view, the elements are the attraction to consumers, and the principles are the keys for consumers to understand the goal by following the different level of focal points.
Although the design style and skill is important, but as a creative designer, mostly I would like to spend more times on communicating with clients and marketing people. After the final goal is discovered, the design concept already comes out. The final step is to create the formation of the design basing on the design principles and using design style and skill.
As an educator, when I encourage my students to give the rein to their imagination, I will also help them to bring up successors for the real commercial markets.
“Art is making something out of nothing and selling it.” Zappa. Jr.
To Make a Long Story Short...
My life as an artist began in a famous city, Nanjing, China. I didn't always know I'd be an artist. Like most kids, I liked to draw and paint, but I spent more time on learning music because my parents wanted me to.
After a long time fighting, finally I got permit from parents to apply the arts university. Instead of choosing painting as my major, I select graphic design because I thought there would be more challenges to conquer all consumers and clients than just be appreciated by a small group of people as a painter.
When I was a senior student in university, I began to design book covers for some young authors who couldn’t afford to hire professional designers. That was the first time I had “client” who brought me lots of pain in my future design works.
My instructor said, "Give it some spirit, and it will fly." But the spirit among all elements and principles of a design work is hardly to define. For professional design artists like us, it is not the problem to define elements like line, color, shape or form, etc, and it is not the problem to define principles like balance, emphasis, movement or variety etc either. For the commercial artist, the spirit among all is expression, which not only expresses the creative of the designer, but also arouses sympathy to all consumers.
Some designers may feel that the expressions of their own creative ideas are much more important than that should be accepted by consumer, which should be the function of a design work. On the one hand, many designers think that if the formation of a design work is based on the communication between costumers and products, or services, they may lose their own creativities and the sense of arts. On the other hand, some other designers may, basing on their different experiences and perspectives, just design the art works according to client’s need, without any creativities.
As far as I am concerned, I would like the divergent thinking, which based on the goal of my clients. Depends on the characters of different products and services of the clients, I will carefully select the design elements and principles to give prominence to final goal. From my point of view, the elements are the attraction to consumers, and the principles are the keys for consumers to understand the goal by following the different level of focal points.
Although the design style and skill is important, but as a creative designer, mostly I would like to spend more times on communicating with clients and marketing people. After the final goal is discovered, the design concept already comes out. The final step is to create the formation of the design basing on the design principles and using design style and skill.
As an educator, when I encourage my students to give the rein to their imagination, I will also help them to bring up successors for the real commercial markets.
“Art is making something out of nothing and selling it.” Zappa. Jr.

